Our Story
At Bella Roux, timeless elegance meets modern confidence. Founded by a passionate redhead with a love for Italian and French fashion, we’re a small, dedicated team bringing our vision to life—one piece at a time. Our collections are designed to make women feel effortlessly bold, beautiful, and unapologetically themselves.
From Dream to Reality
Bella Roux was founded by Isabelle Moreau, a red-haired visionary with a passion for design and detail. From sketching dresses in her London apartment to leading a small, dedicated team, Isabelle turned her dream into a brand that celebrates strength, femininity, and self-expression.
Sustainability at Heart
We believe in fashion that respects the world we live in. Bella Roux is committed to sustainable practices, from sourcing eco-friendly fabrics to partnering with ethical suppliers. Our collections are designed to be cherished—high-quality pieces that last beyond seasons and trends.